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Marketing

Starbucks Cultural Impact

by Rainier on April 16, 2006

Look what I found!!! And the Professor who’s?doing the study comes from?my dear?school!?This should be a very good and interesting read to all you who are planning to get a Starbucks Franchise!!!
According to this article, part of Starbucks appeal in the US is it’s cleanliness. Well, it’s different in the Philippines. Part of the appeal [...]

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