For all my hada years here in the United States, the only tourism ads that I see on TV were the ones from Malaysia, Singapore, Korea, Thailand, Japan, Taiwan, Hongkong and Indonesia (Bali). I have always wondered, nasaan ang Pilipinas? In the 90′s, I’ve read newspaper articles that John F. Kennedy Jr. went to some secluded island beaches in Palawan with his former girlfirend Darryl Hannah (tama ba?), yet, kahit na saksakan nang ganda ang Palawan, never have I seen tourism commercials dito to really drum up tourism, business and economy sa Pilipinas. Well, finally, I am seeing some daylight mga kunichiwa and I really feel good about this one.
Looking to lure young adventure travelers, the Philippines Department of Tourism is partnering with MTV. Beginning in February, the “MTV revelations” campaign will kick off in 12 countries including the U.S., U.K., China and Japan. The effort is comprised of a series of TV spots starring MTV VJs. Through a number of vignettes, they each share personal stories and experiences they had in the Philippines. Because the 18-34 demographic tends to have higher disposable income as well as a desire to travel to exotic locales, the MTV partnership was a natural fit, said Philippines Tourism secretary Joseph Durano in a statement.
“MTV knows its demographic best,” he said. “Its VJs and onscreen personalities, for instance, have the credibility to reach out to the same youth market we are targeting. The partnership is a strategic fit and ensures continuity of demand from youth travelers.” Local Web activities will support on a market-by-market basis. MTV’s Music Mixer and Video Widgets will appear at Awesomephilippines.com. A microsite is also being created for the “Best Kept Secret” sweepstakes. Consumers are asked to share stories about their experiences in the Philippines in exchange for the chance to win a free trip.
Ganda di ba? Hopefully, this will be successful!
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{ 8 comments… read them below or add one }
Hi Inang!
Maganda nga po iyan. It’s good that DOT is tapping the young sector. I have always believed in the potentials of many amazing sites in the Philippines.
Ingat po lagi.
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aba! nabuhay ang Bea! hahaha! nice seeing you here! sana good luck tong labas mo dito! hahaha! thank you sa pagbisita!
reynz’s last blog post..Philippines Tourism Partners With MTV
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I still believe that the beauty of the Philippines is….. shining through!
-Philippine Airlines
Lyka Bergen’s last blog post..LTE Project Runway Season 4
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pinaparinggan saan?
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huwaaaww! ayan ang tunay na galing pinoy! sana matagal na nilang naisip yan ano? kasi sa totoo lang, mas maganda talaga ang pinas kesa sa mga sikat na asya destinations kaso mo kulang kasi ang exposure atsaka mas malakas ang exposure ng mga masamang balita na galing pinas — mantalang sa mga ibang bansa e may mga karumaldumal na balita din pero hindi parating naka angat sa international news. hay ewan ko ba… pero am sure magiging successful yang campaign na yan dahil maganda talaga ang pinas!
kengkay’s last blog post..panalo ang tabo
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hakhakhak shining talaga swak yan ateng hahha
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wat u mean? hehe lito ako sa tanong mo edz
reynz’s last blog post..Reyna Elena: For 1st Woman President of the Philippines
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i think nagkaron sila nang mga ads sa europe ata di ba? pero samen wala, eto ang iniintay ko hehehe
reynz’s last blog post..Reyna Elena: For 1st Woman President of the Philippines
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