Finally, after about 10 years of reading this book – under the tree, inside the train, in the parking lot and in the middle of some summer parties, I finished the book! Yeeeehaaa!
So, here’s my book review on The Agenda, by Michael Hammer.
Introduction:
The Agenda starts off with a premise that there was a big change in the economy, and all the approaches and styles done before are no longer working. Suddenly, we now find ourselves in the middle of a new economic reality that the customer is the king. Product and services are commodities.
Therefore, customers deserve a hassle-free, value added experience. No longer is it enough to simply make a product and expect customers to buy your product, rather, this is the age where we as a business exists to solve our customers problems. He then presents emerging concepts that he calls as Agenda, which are the following:
1. ETDBW-Easy to do business with; make things easy for your customers regardless of the size of your company. Have one face or department in dealing with your customer.
Do you want to get a copy fo this book review I wrote? Upon payment, I will email you the word file.
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Following the basic concept, TOSHIBA released their notebooks as Satellite (for extreme graphic and multimedia consumers), Portege (Ultraportables for people on the go) and Tecra (a mixture of both with slight focus on durability). Then there’s Dell with their Latitude, Precision and Inspiron.
Do you know that during the pre-product design stage, they conduct surveys from end-users to determine not only their performance needs but also for optimized mobility and ergonomics.
This actions that aim to well satisfy the growing demands would then result to higher design and manufacturing cost. And to be able to compete with the price wars among them, OEMs like TOSHIBA, Dell, HP and even Apple Computers are opting for ODMs instead of designing or producing their own products. Hmmm…
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Hmmmm…
Ambo = nosebleeding
Ambo’s last blog post..Kababayan Para Sa Atin Ito
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@kotsengkuba,
I will always remember Michael Hammer as the guy who coined ETDBW.
You pointed out Dell. Indeed, Dell would be a very classic example of ETDBW and that’s the whole succes of Dell, coz not only did they re-invented the marketing of PC by changing the game, they also re-invented the product to suit to what the customers wanted by giving customer a wide array of choices – even building their own PC. That’s being easy to do business with. It’s a model where Dell would stay number one for so long.
We actually discussed the Dell Story in detail that it’s one of our favorite case studies including Soutwest Airlines.
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reyna, sinong moderator nung Book Review?
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@kotsengkuba,
it’s an aggregator at medyo ilan sila na ninanakaw ang mga entries ko! hahaha!
reynz’s last blog post..The art of telling the guy you love him!
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@ambo,
sorry mahal, once in a while, i throw stuff like this for whatever lang!
reynz’s last blog post..The art of telling the guy you love him!
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malen = nasa ICU, in-attempt na basahin ang entry na to, ayun, nagka internal hemorrhage
PS
yun book na bigay mo nasa page 18 na ko…yiheeeeee!! ang galing mag English ni Clinton, inferness
chuvaness’s last blog post..7 Truths About MALEN
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@chuvaness,
sinusundan mo lang yata si Ambo eh? hehehe! idol ko po yan si Pareng Bill.
reynz’s last blog post..The road to winning the OFW Slogan and Logo Contest
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nalilito ko sa mga chuva dito.. may chuva din kase na chuvanees ang blogsite.. tapos si kengkay dati kala ko chuva din. meron pa kong nakitang la chorva dati, hahaha
si chuvaness babae sa picture. anak ng chorva! lol
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wala na! hahaha! chuvalais ka na kotsengkuba! epekto yan nang kaka-tambay mo ki reyna! HAHAHA!
simple lang actually i-remember. turuan kita. ganito:
Si CHUVANESS, babae.
Si CHUVA CHIENES, bina-bae.
Ganun.
reynz’s last blog post..The road to winning the OFW Slogan and Logo Contest
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lol @ kotsengkuba
madami pa kami, meron pang chorva, chorvaness, chuvachenes, chenes, chenelie, charing….hahaahah
chuvaness’s last blog post..7 Truths About MALEN
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