Puto at kutsinta

October 29, 2006 by reyna11 · 4 Comments
Filed under: Uncategorized

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This is a really, really nice success story that I picked up on the Inquirer. This is just to prove that you don’t really have to go anywhere else to be successful.

I know, I am one of those who is working outside of the Philippines, still hoping to make it. But I have friends who stayed in the Philippines who became successful.

And then this story… Boredom and the natural drive to create led Nenita to detour from the nursery to the kitchen, experimenting with food flavor and flour.

Everyday, she had a new batch of puto and kutsinta. Today, pandan-flavored. Tomorrow, ube-flavored. The day after, durian-flavored. She must have exhausted her entire rack of flavorings.

Nenita’s first batches of puto-kutsinta found their first market at the canteen of a grade school nearby. Before long, she was supplying seven school canteens on consignment. She wasn’t making money, however, as bilaos of the kakanin were returned unsold and spoiled.

Her luck with puto-kutsinta turned when she began supplying big hotels—Menseng Grand and Grand Royale hotels. As demand grew, she improved her bargaining position.

Today, Nenita deals with these outlets no longer on consignment but on cash basis. Within a year, Nenita had added sapin-sapin to her line of kakanin-to-go. Next, she thought of producing kutsinta solution—a mixture of lye and water. This clicked and she was soon supplying NCC Supermarkets and Park ‘n’ Shop with bottles of the solution.

Read all about this on the Inquirer. Here’s the link:

First, Davao, then, Manila … soon, the world?

Tags: Business & Economy, Profiles