Opening a Starbucks sa Pinas

March 9, 2006 by reyna11 · 7 Comments
Filed under: Business & Economy, Buying a business, Franchising, Starting a business

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Anonymous said…

hoy mga sisters - tama na ang bolahan. kidding!! I like this, may interaksiyon!! simulan na natin ang diskasyon ng business no. gusto ko ring magsimula ng business and this is a good way to get ideas. sa palagay ninyo ba kapag nagbukas ako ng coffee shop (ala starbucks) eh mag-hi-hit sa Pilipinas? Opinyon lang..
10:18 AM

Chris, kilala kita no?! Eto answer ko:

Market research nang Starbucks suggested na ang Pilipinas daw eh mahirap na bansa (surprise! surprise) at baka nga walang personal expendable income ang mga pinoy para maka-afford nang kape nila. (Pwede ba! Meron kaming pang megamol no?!) But I think their strategy was to partner with local partners. Ganon ang ginawa nila actually sa Japan. Susko day, bawat kanto yata sa Japan eh Starbucks. So ang thinking nila is that yong national income levels might not support much of a Starbucks presence. So, ang ginawa nila, nakipag deal sa (I think - I might be wrong) Ayala at nong 1997 nagbukas sila nang Starbucks sa Makati. Guess what, after about 7 years, there are just so many Starbucks all over MetroManila and it’s amazing how packed they are kahit na super-init sa labas. This success is because Starbucks is a true brand. Magaling ang branding na ginawa nila kaya tuloy kahit na pulubi tayo according to them, we are more than willing to pay the high price kasi it feeds into pa-sosyal mentality natin dahil were not just buying the coffee but the luxury of drinking a Starbucks coffee.

I’ve tried a lot of Starbucks in Makati, Ortigas sa tapat nang Union Bank, Podium at Quezon City and iisa ang aking perception. People who goes there wanted to be seen. Ganon sila. Gumaganda ang buhay nang mga Pinoy and we want these kind of luxury.

So, ang tanong, mag-hi-hit ba ang Starbucks saatin? The answer is, it is a hit and it is happening at this very moment. Ngayon, baka naman bigla kang kumaripas nang Pinas at mag-franchise ha? Basahin mo muna yong Buying a Franchise.

Sya!

Tags: Business & Economy, Business Startup, Franchise, Starbucks