Buying a Franchise

March 6, 2006 by reyna11
Filed under: Business & Economy, Buying a business, Franchising, Starting a business

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Kung talagang concerned ka sa mga risks involved nang isang start-up company o kaya, ayaw mo namang bumili nang negosyo dahil takot ka baka bulok namang yang binibili mo, well baka franchising ang best option para sayo. Pero tandaan mo, at dagdagan mo yang batong uukitin mo, dahil you still need hard work, dedication at sakripisyo para maging successful ang negosyo mo. Opo, kasali pati na franchising.

Ano ba ang Franchising?

Sandali lang ha? Hirap tagalugin to. A franchise is a legal and commercial relationship between the owner of a trademark, service mark, trade name, or advertising symbol and an individual or group wishing to use that identification in a business. The franchise governs the method of conducting business between the two parties. Generally, a franchisee sells goods or services supplied by the franchisor or that meet the franchisor’s quality standards. A ewan. Basta. Yong Jolibee, nag-pa-franchise. McDo, ganun din. Starbucks, yeap. Get my point?

Sa franchising, kelangan me tiwala ang bawat isa, the franchisor and franchisee. Yong franchisor ang mag-po-provide nang business expertise (marketing plans, management guidance, financing assistance, site location, training, etc.). Yong franchisee naman ang mag dadala nang entrepreneurial spirit and drive para maging successful ang franchise.

Ngayon, if you are so decided na, na talagang franchise na ang gagawin mo, wag mong kalimutan tong importanteng mga sasabihin ko.

When you franchise, you pay a franchise fee at the beginning. Ikaw pa rin ang gagasto nang place, ikaw pa rin ang gagasto nang equipments, etc., etc. Look at it as just a right for you to use their name.Ngayon, you have to sign a franchise agreement. Ano to? This is the paper that tells you na wala kang control sa business mo other than kumita. The rest - it will probably say there na:

Bawal ka magtinda nang goods or services na hindi kasali sa franchise nila.
Hindi mo pweding pakialaman ang pricing nang mga goods and services mo. Kung ano ang presyong dinikta sa yo - yon yon.
Either sila or ikaw ang pipili nang lugar. Ngayon kung me bagong franchise, pwede pa nilang itabi sa yo. Wa ka say dun. Cannibalize and tawag dun. Apektado sales mo. Ganyan ang drama nang Starbucks sa States. An daming galit na mga franchise owners.
Magbabayad ka nang royalties every month. Based eto sa Gross Sales mo. Anong ibig sabihin nito? Bago mo pa ibawas ang sweldo, ilaw, tubig, at kung ano ano pa, uunahin mong ibawas ang royalty sa kanila.
Term nang contrata. Karamihahn 3 years - renewable. Problema dito kung pumalpak. How do you get out? Meron dyan na hindi kumita in one year and they want to get out of the franchise agreement. Nakakuha nang buyer, akala mo ba ikaw ang magdedecide sa buyer? There are times na pag sinabi nang franchisor na hindi niya gusto ang buyer mo, yari ka.
Marketing and advertising - wa ka say dito. Sila ang magdedecide nyan. Eto yong selling point nila na kesyo wala ka nang problema. Eh buti kung McDo at Jolibee na talagang magaling ang branding!
Even the way you display their goods - sila pa rin ang magdedecide. Let’s say that you found out that a certain item is mabili at gusto mong bigyan nang lugar sa harap. Pag sinabi nilang dapat sa likod yan, sa likod yan!

Pag nakipag-deal ka, lahat eto, isulat mo at itanong mo. Make sure na you are protected at ilagay sa contrata para sure.

Tags: Business & Economy, Business Startup, Franchise